Festival Echoes

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Festival Echoes - Prade Studio

Festival Echoes is an exciting project I undertook during my studies, focusing on an electro festival.

With the aim of infusing the festival with a striking visual identity, I opted for a captivating illustrative approach.

I worked on a dynamic composition, incorporating emblematic elements from the world of electro music such as a robot, a synthesizer and speakers. To add a touch of originality, I incorporated futuristic elements, but also a fairytale dimension with the presence of plants and jellyfish.

As for the color palette, I sought to create a vibrant ambience, emphasizing shades of blue and violet,

to echo the aesthetic characteristic of the electro world. For the logo, I made sure it blended perfectly with the overall aesthetic of the project. I opted for a calligraphic style with curved lines, lending an organic and dynamic dimension

to the festival's visual identity.

In terms of communication, my aim was to visually distinguish the festival from the competition,

ensuring that it was instantly recognizable and memorable. I'm well aware that grabbing people's attention is crucial in the events business, which is why I opted for a distinctive and attractive visual identity for the Echoes Festival.